Domain Name Management Services

How It Works : Link Popularity Metrics

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Tracking link popularity is one of the most important steps to comprehensive domain name research.

Link popularity refers to the total number of inbound links from web pages external to the target domain name.

Measuring link popularity

Namestead categorizes inbound links by search engine. All of the following search engines feed the Namestead link popularity calculation:

• Google / America Online (AOL)
• Microsoft MSN Search
• AllTheWeb
• AltaVista
• HotBot / Inktomi

How It Works

While measuring link popularity is not an exact science, the Namestead link popularity calculation starts by assigning one "vote" to each inbound link.

All of the links are then passed through the Namestead link popularity algorithm to generate a link popularity metric. The Namestead link popularity metric is an integer number from 1 to 10 (with 10 being the highest link popularity).

The Namestead link popularity metric is displayed from within the Namestead control panel and is permanently associated with the domain name being monitored.

The graphical representation of the metric is called the link popularity meter () and is displayed in the domain name detail record, also from within the Namestead control panel.

Here is a screenshot of a link popularity metric in action.  Click the image to enlarge:

From your Namestead domain name list, you can very easily display a summary view and then compare the link popularity between all owned, wanted and competitor domain names.

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